Scientific Advertising

August 11, 2020

Claude Hopkins wrote ‘Scientific Advertising’ in 1923, but his insight into consumer behaviour still holds. The aim was to explain the rules of advertising and what makes consumers buy, so that advertising returns would become a certainty and not a guess. Learn how to use his techniques to write adverts which sell with certainty.

Hopkins clearly shows how to write copy, provides methods for testing it and shows how evidence based advertising gets results in a measurable and cost effective way.

A must read if you are in business, sales or advertising. Hopkins shows what makes us buy and how you can make it happen.

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Instructor

Marie H

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Marie is a mindset coach and EFT Practitioner, who works with people like you, that know they’re destined for more. You're ready to confront the belief that you have no choice but to settle for the life you’re living. The only problem is you're feeling overwhelmed and as if you’re running out of energy – emotionally, physically and spiritually. You’re also sick of that cruel voice in your head, which fills you with self-doubt and makes you lose faith in yourself and your decisions. You wonder if you’re special enough, deserving enough or can even create the life you deeply crave. Releasing your limiting beliefs and facing your fears head on, will help you to silence your inner-critic once and for all. You’ll finally move on with a strong belief in yourself and your capabilities and with an inner knowing that you can have everything you ever wanted.