Intensive Advertising

At the turn of the century, John E. Kennedy came up with the powerful, simple concept that “Advertising was Salesmanship-in-Print”.

Not only did this idea revolutionize the advertising industry, but it also led to Kennedy becoming one of the highest paid copywriters in the world at 24 years old, as a partner at Lord + Thomas advertising agency.

With Kennedy’s teachings, Lord + Thomas’ reputation grew in stature. The agency became well-known for developing its own in-house stable of copywriters and working on the campaigns for some of America’s most famous brands, such as Palmolive, Pepsodent, Oldsmobile and Quaker Puffed Rice and Wheat.


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